July 10, 2025

Submissions Are Open for The Pop Insider's Holiday Gift Guide

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Entries Now Open: 2026 Pulse of Play™ Awards

After a breakout debut, The Toy Book’s Pulse of Play Awards return for a second round — and it’s time to show the world who’s making noise in toys, games, and everything that powers the business of play.

Nominate today!

From the Editor: Red, White, and Bruised

Despite patriotic messaging from the White House, U.S. businesses — not foreign governments — continue to bear the burden of rising import tariffs.

Read the latest commentary...

Funko Appoints Michael Lunsford as Interim CEO

Lunsford returns to guide Funko through strategic initiatives and a search for permanent leadership.

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Jon M. Chu to Direct Live-Action Hot Wheels Film

Mattel, Warner Bros., Bad Robot, and Electric Somewhere join the race track to bring the beloved toy to the big screen.

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Moose Toys Preps for SDCC with MrBeast Panel, Activations

The company is also hosting themed activations at its booths.

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All That Glitters: WiT Unveils Wonder Women Finalists, Celebrates Tetris CEO Maya Rogers

From creative visionaries to behind-the-scenes champions, WiT’s 2025 finalists are driving real change.

Read more...

Spielwarenmesse 2026 to Bring Special Areas and Services for Exhibitors

Goliath Launches Clickeez

Transformers: Cyberworld Rolls Out This Weekend

Wyncor Debuts New Media Division to Expand Toy Brands

CloudCo Entertainment Enters Licensing Deal to Expand Care Bears’ U.K. Presence

Industry Vets Launch Luma Imports with ACD Distribution

University Games to Distribute Entire John N. Hansen Product Line Globally

Chimpers and 223 Jump From Digital to Physical

Miniso Launches Largest Flagship Store in Australia

Order Up, Pup: Baked by Melissa Teams Up with PAW Patrol

Fun Frights: 24 New Spooky & Spoopy Toys

These new and upcoming products are scary good fits for shelves and toy boxes.

DEDDY BEAR TOMB LOCK

CARD GAME

MOOSE GAMES

Ages: 8+ | MSRP: $14.99

BITTY POP! BITTY BOX

BYERS HOUSE

FUNKO

Ages: 3+ | MSRP: $25

LITTLEST PET SHOP

BLACK LIGHT SERIES 2

BASIC FUN!

Ages: 4+ | MSRP: $4.99

WARHAMMER AGE OF SIGMAR GLOOMSPITE GIT PLUSH

TOMY

Ages: 12+ | MSRP: $16.99

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