Reach millions of kidults, collectors, and fans!

The Pop Insider, the only multimedia resource dedicated to covering licensed merchandise with kidults in mind, is accepting submissions for consideration for its seventh annual Holiday Gift Guide, now through July 24. Don’t miss your chance to have your products featured in this influential publication.

FEATURING

The best new officially licensed merch for kidults ages 18-54
Products featuring pop culture brands, popular franchises, and original IPs
The Pop Insider’s Pop 20 list of the 20 best pop-culture gifts for geeks
Licensed apparel, accessories, collectibles, games, home goods, and more
A small selection of licensed toys for kids, featuring multi-generational licenses
Products available for purchase by Nov. 1
- Note: Due to issues surrounding tariffs and subsequent product delays, products released prior to 2025 will be considered.

REACH & DISTRO

1M UMPV on thepopinsider.com
40,000 subscribers
200,000 fans at New York Comic Con
Additional reach via social, e-newsletters, & PR support

THINGS TO KNOW

The entire gift guide and all submissions will remain embargoed until Thursday, Oct. 9, 2025
All products must be submitted via the official submission form
Deadline for completion of the form is July 24, 2025
Samples must be received to our New York City office by August 4. The address will be provided in your submission confirmation email.
- If your samples won't be ready by August 4 and you will need an extension, please email Marissa
- Samples will not be returned to you unless you specifically ask for them back and include a return shipping label in the box with your samples. After evaluation, all items are donated or kept on-hand for media opportunities.
We charge a submission fee of $120 per product
Submitting a product does not guarantee inclusion in the gift guide.