The Toy Insider Edit: Walmart Top Toys List
The Hottest Toys of the Year, Available at Walmart
The 2026 Holiday Gift Guide is brought to you by Walmart, the preferred retailer of The Toy Insider for the holiday season. By bringing together The Toy Insider’s long-standing authority in the industry and Walmart’s expert assortment of toys, the partnership between the toy publication and national retailer helps all holiday shoppers find the right gifts with ease and confidence.
In addition to its trusted Hot 20, STEM 10, and 12 Under $20 lists, The Toy Insider Edit: Walmart Top Toys list is a curated collection of Walmart’s Top Toys that will spark big joy this holiday season. Chosen by The Toy Insider’s expert editors, this list features gifts from top brands, kids’ favorite characters, and toys for all ages, all available at exceptional value at Walmart.
