May 29, 2025

The Licensing & Entertainment (+Baby!) Issue is here!

The Toy Book‘s 41st volume rolls on with an issue spotlighting the biggest trends in licensed toys, games, and — baby gear.

Read the new issue...

Submit Your Products for The Toy Book's Upcoming Issues!

The Toy Book team is looking for hot products to show off in our next two issues.

The Action & Adventure Issue: Submit now! (due 6/15)

The LA Fall Toy Preview Issue: Submit now! (due 6/21)

Made in the USA: Submit now! (ongoing)

The LEGO Group Connects with DreamWorks’ Gabby’s Dollhouse: The Movie

Retailers can stock the new sets beginning August 1.

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Mob Entertainment’s Poppy Playtime Expands Licensing

These horror characters are growing fast with McFarlane Toys and Funko.

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Sonic Races Around the World in New Campaign

Gotta go fast! This year is all about Sonic’s need for speed.

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Spielwarenmesse eG Champions the Power of Play on International Day of Play

The org partners with industry leaders for a city-wide celebration of play in Nuremberg June 11.

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Pokémon TCG Pocket Unleashes Ultra Beasts in Extradimensional Crisis Expansion

Goliath, Hasbro Initiate Multi-Year Agreement for Mastermind Game

Beyblade World Championship Spins into North American Walmart Stores

Circana: The Elder Scrolls IV: Oblivion Remastered Ranks No. 1

Rolling into Role-Play: Nintendo Download Spotlights RPG Titles

Bravado Grows Roster with Grammy Award Winner Karol G

ASTRA’s Insights: Introducing Licensed Products at Specialty Retail

It’s all about respecting the balance.

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Blasting Off: Disney’s Lilo & Stitch Licensing Program Shoots for the Stars 

Toy companies are going big for this fan-favorite.

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Not Toying Around: Legend in Plastic Bootsy Collins Talks Toys, New Music

“If you ain’t got no funk, then you sunk.”

Read more...

Full Throttle Fun: 11 Licensed Auto & Racing Toys Ready to Roll

Hot Wheels, Monster Jam, and more licensed lines bring horsepower and hype to the toy aisle.

CARRERA HYBRID AI RACING

CARRERA REVELL OF AMERICAS

Ages: 12+ | MSRP: $179

STANLEY JR. RACE CAR KIT

RED TOOLBOX

Ages: 5+ | MSRP: $19.99

MONSTER JAM SMASH & BASH

1:15 GRAVEDIGGER R/C

SPIN MASTER

Ages: 4+ | MSRP: $49.99

HOT WHEELS FERRARI F40 COMPETIZIONE

MATTEL

Ages: 3+ | MSRP: $1.25

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