April 2, 2026

The Toy Book's Greatest Hits of March

The top stories that the industry couldn't stop reading last month.

The company sets guardrails for AI use across products, brands, and fan experiences.

Get ready for the pups' biggest mission yet.

The company has collaborated with global licensors for more than 20 years.

Mattel's girl-led brand enters its 40th year with classic dolls, new collabs, and more.

The Toy Book’s annual roundtable discussion continues…

The Toy Book’s annual roundtable discussion continues…

The Toy Book’s annual roundtable discussion continues…

Stock the shelves with new dolls and figures.

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