February 26, 2026

The 2026 Edition of 'The BIG Toy Book' is Here!

The Official Trade Publication for the North American Toy Industry kicks off its 42nd volume with a tradition: The BIG Toy Book!
Single copies now available.

Read the new issue...

The Toy Insider Opens Submissions for 2026 Spring & Summer Gift Guide

Timelines, fees, and requirements for the Spring & Summer Gift Guide are available now.

Submit today...

JAKKS Pacific Launches New Anime Product Division

The platform taps into the rising popularity of anime, manga, and digital creator culture.

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Gotta Catch ‘Em All: The Pokémon Co. to Acquire Excell Brands

The agreement builds on the companies’ 30-year-long U.S. distribution partnership.

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Goldin Opens Pokémon 151 Auction for Brand’s 30th Anniversary

PMI Kids' World Reveals 2026 Product Lineup

Mattel Unveils ‘Masters of the Universe’ Publishing Program

The Wiggles Signs Global Music Deal with Universal Music Group

Hasbro Unveils New Products and Licensing Agreements at Toy Fair New York

Nintendo Adds New Titles in Latest Download Update

eBay Offers Must-Have Collectibles at Pokémon Day Auction

Circana: The Comeback Was Collectible

Resurgence, reinvention, and strong holiday performance shaped the U.S. toy industry in 2025.

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Raising the Bar: Can I Use ‘Made in USA’ on My Products?

Before you do, ensure you are familiar with the legal standard.

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Beloved Brands Head to Las Vegas for 2026 Licensing Expo

The event will take over the Mandalay Bay Convention Center May 19-21.

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Basic Fun! Debuts New Arcade1Up Games at Toy Fair

These new arcade cabinets will hit retail this fall.

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JAKKS Pacific Unveils First Toys for ‘The Super Mario Galaxy Movie’

The line includes action figures, playsets, and plush.

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Pittsburgh Penguins Host First Mister Rogers’ Neighborhood Day

Yo Gabba Gabba! Taps New Partners for Season 2 Licensing Push

Topps Teams with Funko to Bring Bitty Pops to Baseball Cards

Jazwares Partners with Vanderbilt Athletics for Squishmallows-Themed Activations

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