March 5, 2026

From Toy Fair Buzz to Collector Craze: The Toy Book’s Top 10 Stories and Products for February 2026

The greatest hits of the last month, as chosen by readers.

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Exclusive – Round 2 Acquires Lionel: CEOs Richard Barry and Howard Hitchcock Talk New Lionel Brands Group

Iconic brands join forces under an updated banner in an unexpected move.

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The Pokémon Company International Shares Latest News for 30th Anniversary Celebration

Pokémon Day celebrates the launch date of the original Pokémon Red and Pokémon Green games.

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The LEGO Group Completes LEGO Discovery Centres, LEGOLAND Acquisitions

Bright Stripes Secures U.S. Distribution for Four International Toy Brands

Sesame Workshop Names Nishita Gupte as SVP of Strategy & Transformation

Fireside Games Cranks Up the Heat with Deluxe Edition of Hotshots

Pokémon Classics Return as Brands Expand Across Switch, Roblox, and Fortnite

Jada Toys Acts As Title Sponsor for Die-Cast Super Con 2026

Hasbro Taps Grosnor Distribution to Expand Canadian Reach

Chronicle Books, Sesame Workshop Launch Multi-Year Publishing Partnership

Spin Master: Inside the Innovation Engine

How Spin Master is building new brands, moving at studio speed, and balancing breakthrough tech with evergreen play.

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MGA Entertainment Talks ‘Armorsaurs’ Toys, Series

The Toy Book spoke with the cast and crew to learn more about the products and production.

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A New Era for Entertainment Earth

Entertainment Earth is continuing its 30-year legacy by entering the trading card segment, celebrating fans, and more.

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A Taste of 2026

A First Look at This Year’s New Toys and Games

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JAKKS Pacific, Aniplex Expand 'Demon Slayer: Kimetsu no Yaiba' Licensing Deal

JAKKS Pacific will launch collectibles, playsets, and more inspired by the anime.

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Thrilljoy Expands Pix! Line with Pinky and The Brain Duo

Disney, F1 Shift into High-Gear with Fuel the Magic Campaign

WolfPak Couples with Mattel for New Barbie and Ken Accessories

Upper Deck Rocks Out with Grateful Dead 60th Anniversary Cards

JAKKS Pacific Secures License to Launch and Distribute Ironmouse VTuber Products

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