November 13, 2025

Submit Your Products for The BIG Toy Book 2026 Edition

The Toy Book’s biggest issue of the year kicks off our 42nd volume at Toy Fair New York. Be sure that your products are seen by the global toy industry! Submit now!

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Talkin’ Toys: Funko CEO Josh Simon on Making Culture POP!

Funko’s new leader leans into relationships to forge a new path forward on a return to growth.

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Jazwares Named Global Master Toy Partner for Miraculous Franchise

The new partnership launches as the franchise enters its second decade.

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The Toy Foundation Unveils 2026 Toy of the Year Awards Finalists

Voting is now open for this prestigious industry honor.

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PMI Scores with Supergoal MLS Shoe Capsule Line

This line features popular MLS soccer players and unique collecting experiences.

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Battleship, Slime, and Trivial Pursuit Join National Toy Hall of Fame Class of 2025

The iconic board games and tactile favorite are enshrined at The Strong in Rochester.

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Mattel Seals ‘KPop Demon Hunters’ Deal with New HUNTR/X Dolls

Counterfeit Crackdown: Dreams USA Secures Over $1 Million in Infringement Lawsuits

EXCLUSIVE: Scare Glow Lights up Thrilljoy’s Pix! Series

Loops Lab Expands Catalog with New Holiday Set

Nintendo, Pokémon, and The Sandbox Bring New Games

Hawkins Meets Cybertron: Hasbro Reveals Transformers x ‘Stranger Things’ Set

Star Trek’s U.S.S. Enterprise Blasts off in New LEGO Building Set

Toys for Tots Prepares for Another Year of Holiday Cheer

Basic Fun! Names YouTuber Like Nastya as LPS Brand Partner

Disney Celebrates the Season with ‘Make Someone’s Holiday Magic’ Campaign

Deddy Bears Introduces AR/AI Collectible Cards with Series 5 Launch

Let’s Play Outside: 16 Toys for Outdoor Play

Get the kids outside year round

FISHER-PRICE WATER TABLE

SUNNY DAYS ENTERTAINMENT

Ages: 18 MOS+ | MSRP: $99.99

COUNTER BALL

GOLDEN BEAR TOYS

Ages: 6+ | MSRP: $22.99

ARACNA

ZIPSTRING

Ages: 4+ | MSRP: $39.99

NATIONAL GEOGRAPHIC

BALANCE STEPPING STONES

BLUE MARBLE

Ages: 3+ | MSRP: $40

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