October 16, 2025

The Toy Book’s January 2026 International Issue Heads to Spielwarenmesse

Global edition to spotlight international innovation, sustainability, and more.

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The BIG Toy Book 2026 Edition Debuts at Toy Fair New York

Our biggest issue of the year launches The Toy Book’s 42nd volume.

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NYCC Gets Toyetic as Business, Fandom, and Play Collide

Toymakers including Hasbro, MGA Entertainment, and The Loyal Subjects, set up shop alongside retailers led by Walmart.

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Mattel Reveals Plans for Magic 8 Ball TV Series

M. Night Shyamalan and Brad Falchuk will work on the upcoming series.

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Moose Toys Shares New Changes to Senior Leadership

Co-Owner Paul Solomon continues with the company as Executive Chairman.

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Video Game Brands Unveil New Family-Friendly Titles

Roblox, Nex Playground, and Nintendo highlight immersive worlds and motion-powered play.

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Hall of Omens: Thunder-Verse! Unites ThunderCats, SilverHawks, and TigerSharks in Ultimate Reference Guide

The new book features rare collectibles, behind-the-scenes insights, and interviews with the creators behind the Rankin/Bass worlds.

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Growing the ‘E’: Brand Licensing Europe 2025 Draws Record European Audience

Hasbro Unveils New Transformers and G.I. Joe Figures at NYCC

Jazwares Launches New Limited-Edition Squishmallow with the American Cancer Society

Kayou and Hasbro Debut My Little Pony Trading Card Game at NYCC

Asmodee Named Exclusive Tabletop Category Manager for Middle-earth Enterprises

Nacelle Expands Star Trek Line with New Reveals at NYCC

Peppa Pig and Her Family Take the Stage with Peppa Pig: My First Concert

Miraculous Corp. Reveals Creative Team for Miraculous Film

Hot Wheels Monster Trucks Live Announces 2027 Stadium Tour

Incredible Group Named Exclusive Canadian Distributor for Blokees

ZipString’s Aracna Kickstarter Raises More Than $726,000

Mattel Hits Rewind with Back to the Future Polly Pocket Playset

Moose Toys and Gamefam Bring Heroes of Goo Jit Zu Back to Roblox

Flashback: Five Iconic Toys from the Year 2000

It may feel like yesterday, but these picks are now a quarter of a century old!

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Pop Quiz with Wendy Smolen

Test your toy knowledge with our latest Pop Quiz!

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Oh Baby! Must-Have Toys for Little Ones and Tools for Parents

Check out these 14 essentials for babies and parents.Explore Products

PLAYSKOOL FLIP & FUN

SENSORY BOARD

JUST PLAY

Ages: 1+ | MSRP: $13.97

MS. RACHEL SPIN ALONG

LEARNING WHEEL

SPIN MASTER

Ages: 1+ | MSRP: $32.99

TOOMIES BLUEY SHOWER

TOMY

Ages: 18 MOS+ | MSRP: $19.99

KRUMPLES

SMART TOYS AND GAMES

Ages: 10 MOS+ | MSRP: $12.99

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