October 23, 2025

Deadlines Approaching for The Toy Book's January and February Issues!

 

Welcome to The Toy Report!

 

One of the most common questions I get is: “How can my products get featured in The Toy Book?”
Here’s the short answer — get involved early and submit on time.

 

Submissions are now open for two key issues:

  • The January International Issue (with bonus distribution at Spielwarenmesse) — Deadline: Nov. 7
  • The BIG Toy Book 2026 Edition, debuting at Toy Fair New York — Deadline: Dec. 3

It might feel early, but trust me, it’s not. If you’ve got great toys and games, we want to showcase them for the global toy industry.

 

In the meantime, catch up on the week’s biggest stories and stay on the #pulseofplay!.

 

— James Zahn, Editor-in-Chief

 
 

Toys ‘R’ Us Opens New U.S. Locations Ahead of the Holiday Season

 

New flagships and pop-ups make seasonal shopping stress-free.

 

Read more...

Netflix, Mattel, and Hasbro Unite for KPop Demon Hunters Toy Line

 

Two of the biggest names in toys are joining forces with Netflix to bring the world of KPop Demon Hunters into playrooms.

 

Read more...

Topps, How2Work, and Pop Mart Unite for Labubu’s 10th Anniversary Chrome Collection

 

The first collaboration brings Kasing Lung’s whimsical world into the premium Chrome line.

 

Read more...

From Tabletops to TV Screens: Netflix Acquires Rights to Catan

 

The streaming service will produce Catan-based films, TV series, and more.

 

Read more...

Mattel Faces a Soft Q3, but Hot Wheels and Action Figures Keep the Engine Running

 

Hess Toy Truck Rolls Ahead as Family-Owned Brand

 

Upper Deck Reveals New DC Deck-Building Game

 

Stevie Nicks Takes Center Stage in Barbie’s Signature Music Series

 

MrBeast and Moose Toys Expand Franchise with Animated Shorts Series MrBeast Lab

 

PMI Launches UFC Octagon Fighters Line on Amazon U.S.

 

Maison Battat to Distribute Toy City Collectibles Worldwide

 

Nintendo, Sonic, Skidos, and Sorry! Lead This Week’s Digital Game Launches

 

Sanrio Brings My Melody and Kuromi Game Plaza to NYCC

 

Super7 Drops New Daft Punk Technologic Figures

 

Mattel Renews Global Licensing Agreement for Disney Princess and Frozen Brands

 

Fred Rogers Productions Launches Many Ways to Show You Care Multiplatform Content Initiative

 

Miraculous Corp Celebrates 10 Years with New Items for the Holidays

 

Sybo Expands Subway Surfers with Among Us Crossover

 
 

Raising the Bar: Should You Protect Your IP Outside of the U.S.?

 

Why you might want to consider going global with your toy and game IP protection.

 

Read more...

Property Profile: Popples Pop Into Play

 

The Loyal Subjects ushers in a plush comeback for a new generation.

 

Read more...

 

Creative Corner: 23 Kits for Crafting Colorful Creations

Playtime gets creative with these imaginative arts and crafts kits.

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AQUARIUS SNOOPY CROSS STITCH KIT

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EASY-BAKE ULTIMATE OVEN

 

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The Toy Book Toy Report® is a registered trademark of Adventure Media Events, LLC.  It is published by

Adventure Media and Events, LLC,

307 Seventh Avenue, Room 501, New York, NY 10001.

 

Closing is Wednesday at noon EST of the same week's edition.

 

If you would like to submit news to the Toy Book Toy Report®, please email James Zahn: james@toybook.com. 

If you would like to advertise in the Toy Book Toy Report®, please email Jackie Breyer: jackie@toybook.com.

 

If you would like to make a change to your subscription to the Toy Report®, please email subscribe@adventurepub.com.

 

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