October 2, 2025

Submit by Tomorrow for the 2026 Pulse of Play Awards™

Get your nominations in by EOD on October 3 for a shot at industry bragging rights.

Enter by Friday!

September’s Greatest Hits: The Toy Book Top 10

Executive shakeups, retro revivals, and a sneak peek at 2026 — this playlist of toy news is all killer, no filler.

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Target Reveals Retail Experiences for Netflix’s Stranger Things

The company offers more than 150 new items and unique shopping destinations.

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MGA Entertainment Reveals Its Bratz Hello Kitty Dolls

Bratz’s passion for fashion is joining the world of Sanrio.

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Wizards of the Coast Unveils Next Year’s Lineup for Magic: The Gathering

Magic: The Gathering fans will have plenty of adventures on the near horizon.

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GAMA Adopts New Identity as The Tabletop Game Association

The updated identity reflects the diversity and vibrancy of the tabletop gaming community.

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More Than Half of Adults Plan to Dress Up for Halloween

Data shows rising adult participation, spending trends, and generational insights for the 2025 season.

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Fisher-Price Debuts Mini Me Moments Playsets Collection

Disney Consumer Products Unleashes Zootopia 2 Collaborations

Strikesphere Taps Rising Athletes as Brand Ambassadors

Goliath Games Unveils Upcoming Fourth Wing Board Game

Super7 Expands Sesame Street and Toho Collectible Lines

Built to Race: Mattel Expands with Mattel Brick Shop Audi Sets

Cloudco Entertainment Appoints Licensing Agents for Care Bears Brand

TCG Machines Shares Latest in Trading Card Sorting Technology

American Girl Launches New AG Sisters Collection

Electronic Arts to Go Private in $55 Billion Buyout

New Player, Big Experience: Best Toy Forever Launches in North America

From the Bronx to Store Shelves: Alma’s Way Expands Licensing Program

Building Bigger: LEGO Expands Hungarian Factory with Sustainability in Mind

Backstory: Return of the Plastic Jedi

Kenner’s Bold Star Wars Relaunch in 1995 Awakened the Force at Retail and Unleashed a Modern Collector Economy

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Talkin’ Games: Top Trumps USA

Top Trumps USA sharpens its strategy, expanding retail reach and stacking the deck for 2026.

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9 Educational Toys That Make Learning Fun

Educational value joins playtime experiences with new learning-based toys.

LEGO GRAVITY DROP

KLUTZ

Ages: 8+ | MSRP: $29.99

TIGHTROPE

MINDWARE

Ages: 6+ | MSRP: $29.95

HUG-A-LUMPS

ZURU

Ages: 3+ | MSRP: $19.99

ESSENTIAL STEM TOOLS —

ROCK TUMBLER

THAMES & KOSMOS

Ages: 8+ | MSRP: $49.95

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