September 25, 2025

Submit Today for the 2026 Pulse of Play Awards™

Get your nominations in before October 3 for a shot at industry bragging rights.

Nominate now!

The 2025 LA Fall Toy Preview Issue is Here!

It's a double-sized issue with a preview of new toys and games for 2026.

Read the new issue today!

National Toy Hall of Fame Nominees Revealed

The Strong announces 12 finalists, from nostalgic tech toys to timeless tabletop favorites.

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Robosen's MINI Robot Line Debuts with Disney and Pixar

The robotics line features popular characters from Toy Story and WALL-E.

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The LEGO Group Acquires Discovery Centers from Merlin Entertainments

The acquisition includes 29 LEGO and LEGOLAND Discover Centers.

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Topps, Disney, and MLB Team Up for First-Ever Trading Card Collaboration

Mickey Mouse, Goofy, and Donald Duck step up to the plate in new Topps trading cards.

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Watch: Paramount Rebuilds Toys “R” Us for Roofman Movie

Prepping for Play: Spielwarenmesse 2026 Unveils Exhibitor Lineup

Mattel Honors 40 Years of She-Ra with Anniversary Display Set

The American Girl Wicked Collection Is Defying Gravity

Brave Toys Acquires My Creative Box to Expand Global Educational Play

Yoonique Unwraps New Candy Bears for the Holiday Season

Playmates Toys Enters Licensing Deal for Paris & Pups

Bandai Namco Unleashes Jurassic World Rebirth Tamagotchi

Rock-and-Retro: KISS Stars in NECA’s Latest Ben Cooper Costumed Kids Figures

Bop, Twist, and Level Up: Alliance Games Launches Bop It! The Video Game

Pembe the Pink Cat Mew-ves From Viral Sensation to Collectible Toy Line

Golden Sombrero to Lead Business Development for Uglydoll

Outside the Box: Why Packaging Matters Most For Toy Brands

In the toy department, great packaging is about more than simply holding products on the shelves or on the pegs.

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New in Town: Tariff Mitigators — Building Flexible Supply Chains

Tariff Mitigators helps companies shift production without sacrificing quality, timing, or control.

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Hot for Holiday: 2025’s Must-Have Toys

From nostalgic crossovers to interactive play,

these festive picks are ready to capture wish lists and gift guides this season.

QUBITUNES

QUBS TOYS

Ages: 3+ | MSRP: $129.99

COWS IN SPACE

RELATABLE

Ages: 6+ | MSRP: $21.99

DŌTEKI DYNAMIC

BATTLE SYSTEM

TOMY

Ages: 8+ | MSRP: $14.99-26.99

RAINBOW BRITE

CLASSIC 9-INCH PLUSH DOLL

THE LOYAL SUBJECTS

Ages: 3+ | MSRP: $19.99

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