August 28, 2025

Early Bird Entries Extended! 2026 Pulse of Play™ Awards

After a breakout debut, The Toy Book’s Pulse of Play Awards return for a second round — and it’s time to show the world who’s making noise in toys, games, and everything that powers the business of play. Submit by Sept. 19 for early bird rates!

Nominate today!

The LEGO Group Builds Toward the Future with Strong H1 2025 Earnings Results

With 314 new sets, consumer sales spike 13% as LEGO outpaces the competition.

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Mattel Celebrates 80th Anniversary with Exclusive Hot Wheels Set

This anniversary set spotlights classic cars from 1968.

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MGA Entertainment, Cloudco Entertainment Reveal L.O.L. Surprise! x Care Bears Collab

These limited-edition dolls feature six popular Care Bears characters.

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American Girl Launches First-Ever Plush Doll Collection

The brand reimagines five historical characters in plush forms.

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Hasbro Reveals Marvel and Star Wars Collectibles at Fan Expo Canada 2025

Consumers can expect five new products inspired by fan-favorite characters.

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Everest Toys Faces Uncertain Future

Faber-Castell's Creativity for Kids Lands New Canadian Distro with Kroeger Marketing

Pop Mart Announces New Peach Riot and Labubu Drops

Disney Celebrates World Princess Week with New Princess Products

The Science Behind Pixar Exhibit Heads to COSI This Fall

Hasbro, Plans Ultimate Battle with Beyblade X Secret Showdown

The LEGO Group Raises Its Sails with Pirates of the Caribbean Set

Melissa & Doug Gives Its Vending Machine Playset a Makeover

The Op Games Partners with Toho International to Add Kaiju to Clue

Hello Einstein Studios Takes Babies to the Barnyard in New YouTube Series

Pink Fong Partners with NYC Ferry for Anniversary Ride

15 Construction Sets to Encourage Building and Exploring

A roundup of new products to entice shoppers in the months ahead.

LEGO CITY F1 GARAGE & MERCEDES-AMG & ALPINE CARS

THE LEGO GROUP

Ages: 7+ | MSRP: $79.99

MATTEL BRICK SHOP HOT WHEELS CUSTOM ’62 CHEVY PICKUP

MATTEL

Ages: 10+ | MSRP: $49.99

CONNETIX 50-PIECE PASTEL TRANSPORT PACK

CONNETIX

Ages: 3+ | MSRP: $75

HELLO KITTY DUOMOTO

FUN IN MOTION TOYS

Ages: 8+ | MSRP: $25.99

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