July 24, 2025

Entries Now Open: 2026 Pulse of Play™ Awards

After a breakout debut, The Toy Book’s Pulse of Play Awards return for a second round — and it’s time to show the world who’s making noise in toys, games, and everything that powers the business of play.

Nominate today!

Abacus Brands Acquires Pixicade

A successful 2024 distribution partnership positions Abacus to scale Pixicade’s platform globally.

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Mattel’s Content and Franchise Chiefs to Deliver Joint Keynote at MIPCOM Cannes 2025

The company spotlights its 80th anniversary initiatives.

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Spin Master Expands Its Ms. Rachel-Themed Collection

The new educational toys are available now.

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The Pokémon Co. Shares the Latest Updates in Pokémon Presents

New shows, games, and updates galore in the latest presentation.

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Super7 Appoints Geoff Walker as CEO to Accelerate Growth Strategy

Founder Brian Flynn shifts to CCO to focus on brand vision and product innovation.

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Mattel Reports Q2 Earnings

Hasbro Reports Q2 Earnings

Hess Celebrates Christmas in July with Its 2025 Mini Collection

MGA Goes Virtual in Miniverse Mobile Game

Clixo Launches New Magnetic Sets at Target

PlayMonster Acquires Taco vs Burrito Game Portfolio

Hasbro Brings a New Pulse to SDCC Panels, Exclusives

Masked Republic Brings Lucha Libre Legends and Comic Creators to SDCC

Disguise, NBCUniversal Bring Blockbuster Films to Life Through Costumes

Gen Con Names Ravensburger Co-Sponsor for 2025 Convention

Outright Games and the Lumisella Company Team Up for The Elf on the Shelf: Christmas Heroes Video Game

The Fisher-Price Big Little Feelings Collection Offers Solutions for Families with Toddlers

Sesame Workshop Invests in Communities Through Its Road Trip Across America

Qubs Brings Screen-Free Audio to Playtime

Eolo Toys Takes On Bad Egg Co. Through Toikido

Goliath Games Sets Roots in Poland, Opens New Digital Studio

Hasbro Launches Play-Doh Learning Lab

Mattel Welcomes the Addams Family with New American Girl Doll

Sweet and Shelf-Worthy: 9 New Must-Have Dolls

This curated collection highlights a range of dolls from trusted brands such as Mattel, MerryMakers, Miniland, and more.

BIG 13-INCH DOLL

MERRYMAKERS

Ages: 4+ | MSRP: $30

BRATZ GOIN’ OUT DOLLS

MGA ENTERTAINMENT

Ages: 6+ | MSRP: $19.99

ROXY DOLLS (ROLLER SKATE, SKATEBOARD, SURF, AND SNOWBOARD)

JAKKS PACIFIC

Ages: 4+ | MSRP: $19.99

DISNEY MOANA DOLL

BY AMERICAN GIRL

MATTEL

Ages: 6+ | MSRP: $185

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