July 3, 2025

Top 10 Toy Industry Moments That Made June a Blockbuster

Whether it was She-Ra, M3GAN, or the rise of the Playbots, last month delivered headline after headline.

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Entries Now Open: 2026 Pulse of Play™ Awards

After a breakout debut, The Toy Book’s Pulse of Play Awards return for a second round — and it’s time to show the world who’s making noise in toys, games, and everything that powers the business of play.

Nominate today!

Jazwares Inks Monster Jam Partnership for Licensed BLDR Sets

The sets will hit the arena in fall 2026.

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Crayola Kicks Off ‘Creative Acts of Color’ to Ignite Year‑Long Imagination Celebration

The new campaign invites kids and adults worldwide to join a creativity‑boosting movement.

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Channing Tatum Stars as Real-Life Roofman in Upcoming Crime Drama

The film follows an Army vet who famously hid out in a Toys “R” Us.

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The LEGO Group Celebrates Three Years of Zero Landfill Waste

This achievement underscores its Zero Impact in Operations goal.

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Dora Hits 25-Year Milestone, Celebrates with Spin Master

Hasbro and SEGA Launch Sonic-Themed Secret Lair Magic: The Gathering Drops

New Lilo & Stitch Products Crash Land for 626 Day

Nintendo Download Brings New Titles to the Nintendo eShop

Chuck E. Cheese Launches Chuck’s Arcade

Designer Toy Art Festival Brings Independent Toy Culture to Philadelphia

Miniso Expands Presence in Asia with Two Immersive Stores

JPMA Rebrands as the Baby Safety Alliance to Reflect Its Mission

A Passion for Fashion and Cinema: A Live-Action Bratz Movie is in the Works

Official League Remixes Hometown Pride in Summer-long Collab

TeeTurtle Presents Cloudheads as Latest Plush Line

Toikido Partners with jmancurly for Global Merchandise Campaign

AirConsole and Audi Team Up to Launch In-Car Gaming Experiences

McLaren Racing and SEGA Launch Multi-Year Sonic the Hedgehog Partnership

Yankees Expand Mo Willems Collaboration with The Pigeon Keychain Giveaway and New Merch

Surge Brands to Lead Global Licensing for Whirly Pop

Aristocrat Gaming Secures License for Monopoly Slot Games

Specialty Retailers: Tackling Toys & Tariff Troubles

Recently established independent retailers address economic uncertainty.

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It’s Slime Time!

From tariffs to pandemics to all of the glitter, slime has taken quite the ride, and it is back in the mainstream.

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Turning Point: Could Tariffs Spark a Sustainability Surge?

What feels like a crisis could be the start of a smarter future for toy manufacturing and logistics in the U.S.

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Up, Up, and on the Shelf: 6 Superman Toys Ready to Fly at Retail

They’re faster than a speeding checkout…

DC SUPER POWERS

SUPERMAN (MOVIE)

MCFARLANE TOYS

Ages: 12+ | MSRP: $11.99

UP IN THE SKY!

FLYING KRYPTO

SPIN MASTER

Ages: 4+ | MSRP: $29.99

UNO SUPERMAN

MATTEL

Ages: 7+ | MSRP: $6.49

POP! JUMBO: SUPERMAN

FUNKO

Ages: 3+ | MSRP: $39.99

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