June 26, 2025

Entries Now Open: 2026 Pulse of Play™ Awards

After a breakout debut, The Toy Book’s Pulse of Play Awards return for a second round — and it’s time to show the world who’s making noise in toys, games, and everything that powers the business of play.

Nominate today!

Spin Master Names Christina Miller CEO as Max Rangel Prepares to Exit

New leadership, same legacy.

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Mattel Unveils Hot Wheels Formula 1 Car from F1 The Movie

The F1 partnership continues.

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Asmodee Inks Exclusive Distribution Deal with Maestro Media

The partnership brings Maestro’s fan-driven games to the U.S., UAE, and South Africa.

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SuperAwesome Prepares Retailers, Consumers for Back-to-School Shopping

Planning for fall accompanies the beginning of summer.

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Hasbro Announces Multi-Platform Content Series Muddy Puddle Parenting

The Loyal Subjects Expands Collector Lineup at SDCC with Retro Revivals

Mattel Unveils Con-Exclusive Collectibles Ahead of SDCC

MLB Swings into Funko’s Pop! Yourself Lineup

Summer Shines on Nintendo’s Latest Switch Selections

Outright Games Announces DreamWorks Gabby’s Dollhouse: Ready to Party Ahead of Movie Release

G.I. Joe Action Returns with Super7’s ReAction+ Wave 4 Figures

Bandai Namco Embarks on Third Gundam Base Mobile Tour

World of Toys Pavilion Returns to Tokyo Toy Show with Expanded Presence

Dorel Juvenile Launches First-of-Its-Kind Sliding Car Seat

WOW! Stuff Secures Investment from Troy Companies to Fuel Global Growth

Pretty in Peach: Mattel Debuts American Girl Collectors Doll Inspired by Barbie

Hasbro Leaves Its Paw Print on Toy Aisles with New Digital Pets

Outside the Box: Re-Igniting Power Rangers

Power-charged package design for an iconic entertainment brand.

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How Baby Brands Win on TikTok

Purpose and Authenticity Build Communities

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Raising the Bar: The Power of Representation

Can a licensing agent be the key to your business success?

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Back from Extinction: New Jurassic World Rebirth Toys Retailers Can’t Miss

With dinos back on the big screen, these products bring cinematic action to store shelves — and they’re ready to stampede into carts.

JURASSIC WORLD BITZEE

SPIN MASTER

Ages: 5+ | MSRP: $34.99

MGA’S MINIVERSE JURASSIC WORLD MAKE IT MINI DINOSAURS

MGA ENTERTAINMENT

Ages: 8+ | MSRP: $11.99

LEGO JURASSIC WORLD REBIRTH SPINOSAURUS &

QUETZALCOATLUS AIR MISSION

THE LEGO GROUP

Ages: 8+ | MSRP: $149.99

JURASSIC WORLD REBIRTH

LAUNCH ‘N BATTLE

VEHICLE SET

MATTEL

Ages: 4+ | MSRP: $34.99

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