June 12, 2025

Get Featured in The Toy Book’s 2025 Action & Adventure Issue!

Do you make action figures, vehicles, outdoor toys, or games? Let us know — the deadline is June 16!

Secure Your Spotlight: Submissions Now Open for The Toy Book’s 2025 LA Fall Toy Preview Issue!

Ready to make your mark? The Toy Book’s LA Fall Toy Preview Issue is dropping this September — and we want your latest and greatest products front and center!

Submit today!

Sticker Shock: 75% of American Adults Support Tariff-Free Toys as Elon Musk Warns ‘Trump tariffs will cause a recession’

Survey reveals growing anxiety over toy prices as tariffs make impact — and policymakers are in the crosshairs

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Playhouse MD Reimagines Pediatric Healthcare Through Play

Sisters Sydney Wiseman and Dr. Kaitlin Wiseman introduce a new brand of medical devices designed to make children’s healthcare more comforting and playful.

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Switching the Game: Nintendo Switch 2 Launches

The wait is over.

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The LEGO Group Announces LEGO Party! and Voyagers

Both launch later this year.

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Xbox Games Showcase 2025 Reveals New Games, Hardware, and More

Moose Toys Debuts Exclusives Ahead of SDCC

Hasbro to Reveal Beyblade X 25th Anniversary Set at SDCC

Kroeger Canada Acquired by Genco International

People of Play Opens Nominations for 2025 TAGIE Awards

Wilson Sporting Goods Expands WNBA Line with Caitlin Clark Collaboration

Bluey Joins the Fruit Ninja Dojo in Apple Arcade Crossover

Funwhole Rebrands to Lumibricks

Nintendo Launches Splatoon Spinoff Game, Plus Splatoon 3 Updates

DeAPlaneta Entertainment and Superprod Animation Partner to Produce Underdog Animated Series

Miraculous Corp. Expands with All-New Disney Series

Care Bears to Star in Live Action Feature Film

The LEGO Group Unveils Grand Line of One Piece Building Sets

The Toy Association's Ongoing Commitment to the Specialty Toy Community

Empowering the Toy Industry with Tools, Advocacy, and Opportunities to Thrive

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Raising the Bar: Tariffs Hit the Toy Aisle

Will the holidays be canceled?

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From Start-Up to Standout: Solobo Toys

A desire to find the best toys for their kids led to an exciting new endeavor.

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Tariff-Free Fun: 47 Made in USA Toys & Games to Keep Your Shelves Packed

With tariffs on the rise, American-made toys and games offer retailers an attractive alternative to imports. These picks keep the fun at home — and the supply chain secure.

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