June 5, 2025

The Specialty Toys & Gifts Issue is here!

The Toy Book‘s 41st volume keeps the momentum going with a new issue spotlighting the specialty side of the toy industry.

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Get Featured in The Toy Book’s 2025 Action & Adventure Issue!

Our next issue (out July 31, debuting at Gen Con) is dedicated to all things that move, shake, and spark imagination — and we’re looking for your latest and greatest products to feature!

Submit today!

Secure Your Spotlight: Submissions Now Open for The Toy Book’s 2025 LA Fall Toy Preview Issue!

A jumbo-sized issue with comprehensive category coverage is coming!

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The Tariff-ying Uncertainty of the Toy Business

A week of flip-flopping throws another wrench into an industry already fighting for survival.

Read the latest commentary...

Circana: U.S. Toy Sales Up 6% as Pokémon, Collectibles Shine

The toy industry is booming in 2025, with adults leading the charge and high-end segments outperforming, while pricing trends show a split in shopper spending.

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Mattel Studios Unites Film, TV Divisions With Robbie Brenner as Master of Its Universe

Mattel Studios is set to premiere 14 television series and specials this year.

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Juvenile Product Trends Soar at ABC Kids Expo 2025

Hasbro, Mattel’s Play-Doh Barbie Collab Hits The Toy Aisle Runway

The Game Boy Revival: Nintendo Reveals More Retro Titles for Switch

Chuck E. Cheese, The Toy Foundation Partner for International Day of Play

Nacelle Reveals Next Wave of Biker Mice from Mars Action Figures

Asmodee Marks 30th Anniversary with Bold New Brand Identity

Thin Air Brands, AMAV Enterprises, Come Together Ahead of ASTRA

Wizards of the Coast Collabs with Giant Skull for New Dungeons & Dragons Game

Retro Replay: Basic Fun! Goes Big with Home Arcade

Fueled by premium design and iconic titles, Basic Fun! launches Home Arcade cabinets built for cross-generational appeal and maximum retail impact.

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ASTRA’s Insights: The Power of Community

The Most Important Constant Amid Uncertainty

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The Soaring Saga of How to Train Your Dragon

Companies celebrate the animated franchise’s 15th anniversary.

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Stock This! 14 Hot Items Retailers Should Stock Right Now!

From pop culture collectibles and hands-on STEAM activities to outdoor fun and imaginative crafts, this season’s toy lineup brings an irresistible mix of products to specialty stores — ensuring there’s something for every curious kid and fan on your shelves.

STRANGER THINGS LIMITED EDITION TOP TRUMPS

TOP TRUMPS

Ages: 15+ | MSRP: $9.99

AIR POGO XTREME

ADVENTURE PARKS

Ages: 5+ | MSRP: $175

STEAM INFINITY TILES

ROYLCO

Ages: 4+ | MSRP: $29.99

SAVVI 50-PIECE TATTOO POUCH

SAVVI

Ages: 4+ | MSRP: $7.99

Look Up to Discover Warner Bros.’ Superman Global Products Collection

Toys, collectibles, apparel, and home goods take a heroic turn.

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High Touch Entertainment Expands Spark Universe with Publishing and Licensing Deals

Ultra PRO Unveils Expansive Line of Magic: The Gathering — Final Fantasy Accessories

Blokees Releases New Minions Collection for Minions Banana Day

The LEGO Group and Aston Martin Reveal LEGO Technic Aston Martin Valkyrie

Women of Wrestling Reveals Its First-Ever Card Game

Jurassic June: Universal Products & Experiences Reveals Licensing Plans for Jurassic World Rebirth

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