June 4, 2026

The Toy Book Opens 2027 Pulse of Play Awards Nominations

Nominations are now open for the 2027 program celebrating the brands, builders, breakouts, and big ideas shaping the business of play.

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The Toy Book’s May 2026 Power Rankings: Top Stories and Products

Here are the stories that the toy industry couldn’t stop reading and talking about last month.

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LEGO SMART Play Expands with Pokémon Sets

Gotta stock — and build — 'em all.

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The Glo Companies Acquires Meavia Toys

The purchase preserves Meavia Toys’ mission while helping it grow.

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LA Card Show Returns to Los Angeles Convention Center for Expanded 2026 Event

Sesame Workshop Honors Hoda Kotb and MetLife at 23rd Annual Benefit Gala

Oz Creations To Debut Olympia Doll Collection at Astra Marketplace

‘Call of Duty: Modern Warfare 4,’ Bluey, and More Lead This Week’s Gaming News

Playcor Heads to Astra with Decor-Friendly Developmental Toys

Team Genius Squad Makes Astra Debut

I Picked a Fight With Cobra Commander. Hasbro’s Sixth Wall Built the Tech Behind It.

Sixth Wall demonstrates how AI can power iconic characters beyond static media while preserving voice talent, brand guardrails, and fan trust.

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Mattel’s ‘Masters’ Plan: The Summer of He-Man Begins

Mattel maps out a global Masters of the Universe launch that blends kid-first play, collector appeal, and licensing scale for a cross-generational icon.

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World Series of Licensing Q&A: Christa Pitts, The Lumistella Company

The Licensing Book speaks to Christa Pitts about The Elf on The Shelf's growth into a year-round brand and a new collaboration with Warner Bros. and Harry Potter.

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