May 21, 2026

The Toy Book’s Licensing & Entertainment Issue is Here!

Timed with Licensing Expo, this issue is packed with exclusive features and hundreds of new toys and games.

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The Toy Insider Opens Submissions for 2026 Holiday Gift Guide

The Toy Book's sister publication helps toy companies reach millions during peak toy-buying season.

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Viva Las Vegas!

It’s not gambling if you know you’re gonna win.

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Sesame Workshop Promotes Mental Health for Moms in New Ad Campaign

The spots are accompanied by digital resources for mothers and their kids.

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Spin Master Unboxes OneZZZ Collectibles Ahead of Retail Rollout

The new line launches at Miniso this month before expanding to Walmart.com this summer.

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The LEGO Group Unveils Disney Main Street Building Set

Taco Cat Games Unveils Its Rebrand, Plus Four New Games

Casetify Debuts New Trading Card Line

Mattel Announces Daisy Davenport as 2027 American Girl of the Year

MAGNA-TILES Introduces New Travel Sets

Nintendo Switch 2 Bundles, Crossovers, and Bob Ross Lead This Week’s Video Game News

Toy Association Perspectives: Fan-Driven Play Rewrites the Rules

Toy companies tap into real-time cultural moments to create fan-favorite products.

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You’ve Got Mail! The USPS Delivers an Expanded Licensing Program

USPS-branded toys, collectibles, and more are arriving at the doorstep and in the mailbox.

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State of the Industry Q&A 2026: Gena Lavallee, Make It Real

The Toy Book’s annual roundtable discussion continues…

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Ready, Set, Play: Kids’ Brands Go the Extra Mile at Licensing Expo

This year’s hottest brands are setting trends at licensing’s big show.

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Licensing Expo 2026 Returns with a Powerhouse Lineup

The event features more than 400 exhibitors and over 5,000 brands.

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Jakks Pacific Debuts Anime Division and Unveils New Protoypes at Licensing Expo

Disney Lands Exclusive Streaming Rights to the Banana Bowl

Bad Date Bears Brings Dating Culture Humor to Licensing Expo

Peter Rabbit Hops into New Partnerships Ahead of 125th Anniversary

From Movies to Merch: Disney Unveils Its Blockbuster Merch

JAKKS Pacific’s DC Collector Dolls Soar onto Walmart Shelves

Kayou Goes Golden with ‘KPop Demon Hunters’ Trading Cards

F.U.N. Heads Poolside as Licensing Expo Hits Las Vegas

BBC Studios, Moose Toys Renew ‘Bluey’ Licensing Agreement

Mattel Adds Live-Action 'Moana' Dolls to Disney Portfolio

Excitement Builds for Horizon Group USA’s Minecraft Activity Kits

Funko Unleashes New Bluey Pop! Vinyl Figures

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