May 7, 2026

The Toy Book’s Top 10 Stories and Products for April 2026

Here are the stories that the toy industry couldn’t stop reading and talking about last month.

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The LEGO Group Unveils New Bluey Sets

These sets are available for preorder and will arrive in stores June 1.

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Mattel Reveals Nostalgic Toy Crossovers for American Girl’s 40th Anniversary

The themed Polly Pocket and Little People sets are available for preorder.

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New Sesame Workshop Resources Make Dealing with Emotions Easier

Mobile Milestones, and Tabletop Expansions Lead This Week’s Game News

Claire’s Launches New Brand Era

Craft Buddy Releases Mandalorian and Grogu Crystal Art Kit

Mojo Nation Reveals 2026 Play Creators Awards Finalists

Kess Expands with One Piece: Escape from Egghead

Astra’s Insights: It’s All About Community

Astra Continues to Support Small Businesses

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State of the Industry Q&A 2026: Michael Wehrli, MAGNA-TILES

The Toy Book’s annual roundtable discussion continues…

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State of the Industry Q&A 2026: Bill Simons, Jada Toys

The Toy Book’s annual roundtable discussion continues…

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State of the Industry Q&A 2026: Teppei “Ted” Onoki, Bandai Namco Toys & Collectibles America

The Toy Book’s annual roundtable discussion continues…

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12 Must-Have Baby Items Every Little One Will Love

Find the best-selling baby toys in this list.

Disney Launches ‘Toy Story 5’ Collections

The movie-inspired collections range from toys, accessories, games, and more.

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Sharon and Jack Osbourne to Headline Licensing Expo Fireside Chat

The session explores Ozzy’s legacy and the evolving Osbourne family brand through licensing and partnerships.

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Anime NYC and X Tracks to Launch New Licensing Summit

Minecraft Expands Experiences Ahead of Licensing Expo

USPS to Honor Barbie with Commemorative Stamp Set

Golden Sombrero Inks Licensing Deal with Kenelephant

Czarface Names FanGirl Consulting as Global Licensing Agent

The LEGO Group, SEGA Reveal LEGO SEGA Genesis Set

Spin Master Reports Lower Q1 Sales, Points to Portfolio Strategy

Monster Jam growth and Melissa & Doug stabilization highlight long-term positioning.

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JAKKS Pacific Balances Q1 Headwinds, Builds Toward Entertainment-Driven Year

Retail caution lingers as Mario, Disney, and licensing fuel the pipeline.

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