May 22, 2025

The Licensing & Entertainment (+Baby!) Issue is here!

The Toy Book‘s 41st volume rolls on with an issue spotlighting the biggest trends in licensed toys, games, and — baby gear.

Read the new issue...

On the Way to Mandalay

The toy industry crew is back in Vegas to pull off another big job.

Read the latest commentary...

Hasbro Celebrates Peppa Pig’s Baby Sister Evie with New Toy Line

Hasbro has a new collection for Peppa’s baby sister.

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LEGO Launches Idea Minifigure Vending Machine Set

The vending machine mechanism really works.

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Walmart Sees Growth in Toys but Cautions Tariff-Related Price Hikes Amid Q1 Earnings

The world’s biggest retailer is playing offense.

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Nominations Open for 2025 TAGIE Awards Lifetime Achievement Honor

Who will join the greats? People of Play celebrates 18 years of excellence in the toy and game industry.

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Pop Culture Perseverance: Funko Keeps Charging Forward

From Wall Street worries to Hollywood hype, the pop culture powerhouse hits reset with a clear-eyed focus on fans and what works.

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From Frights To Flights: This Year’s Hottest Brands Take Off At Licensing Expo

Brands old and new are making waves at the licensing industry’s big show.

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Blockbuster Brands: Just Play Unveils Big Deals at Licensing Expo

Massive movies. Streaming sensations. Timeless toys. Just Play’s next wave of licensed toys and collectibles is built for fans of all ages.

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Toys That Rock: Global Merchandising Services Makes Music Icons Shelfworthy

With Licensing Expo in full swing, more deals are bound to be struck…

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55 Toys Heating Up 2025

The toy shelves are packed with everything from puzzles to playets.

LEGO MARKERS

10 PACK

SANTOKI

Ages: 6+ | MSRP: $32.5

PEPPA PIG

PEPPA'S BIG FAMILY HOUSE

HASBRO

Ages: 3+ | MSRP: $44.99

Hasbro Reveals Huge Collab Lineup at Licensing Expo

Big things to come for Peppa Pig, Monopoly, My Little Pony, and more.

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Dora the Explorer Celebrates 25th Anniversary with Licensed Products

Come on, vamonos! Everybody, let’s go explore these new toys!

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BBC Studios Expands Bluey’s Licensing Portfolio

Bluey is having a big global licensing expansion this year.

Read more...

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