February 19, 2026

The 2026 Edition of 'The BIG Toy Book' is Here!

The Official Trade Publication for the North American Toy Industry kicks off its 42nd volume with a tradition: The BIG Toy Book!

Single copies now available.

Read the new issue...

From the Editor: No Sleep 'Til Javits

Toy Fair Brings a Year’s Worth of Business in a New York Minute

Read the latest commentary...

The Toy Foundation Reveals 2026 Toy of the Year Awards Winners

The “Oscars” of the toy industry took place on the eve of Toy Fair.

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Just Play Launches Happy Haul at Toy Fair

The Happy Haul brand blends pop-culture characters with mystery collectibles.

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Basic Fun! Unveils Care Bears Caring Cuties Bag Charms

These surprise toys launch at retail next month.

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Hasbro Marks 40 Years of ‘The Transformers: The Movie’ with Anniversary Product Line, Fan Events

A yearlong celebration includes new Studio Series figures, a Matrix of Leadership replica, and a global “Apology Tour.”

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Mattel Delves Futher into the Supernatural with Moonspell Magic by Monster High Doll Line

Playmates Toys Gives First Look at 'Dungeon Crawler Carl' Collectibles

Bandai Namco Celebrates 30 Years of Tamagotchi

Brands Expand Retail and Entertainment Reach Through License 2 Play

Thames & Kosmos Marks 25 Years with Toy Fair Showcase

Playmates Toys Fashions New ‘Paris & Pups’ Toy Line

Bad Date Bears Launch at Toy Fair

MAGNA-TILES Expands Travel Set and Rail Racers Offerings

Maison Battat Launches 3D Puzzle Brand Arkitec

Playmates Toys Expand with Crossovers, Updates, and More

Mattel Shares Latest Barbie Products Ahead of Toy Fair New York

Qubs Debuts Screen-Free Audio Gaming and RasKars Line at Toy Fair

The Toy Year Begins

Collectibles, AI, and the “Silver Market” Take Center Stage at the 2026 Hong Kong Toys & Games Fair

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Born to Play in the U.S.A.

Creating the Next Generation of Toys, in New York

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WOW! Stuff Taps The Toy Network to Boost Specialty Retail Reach

Strategic partnership expands reach to specialty and neighborhood toy retailers across North America.

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Blue Marble Combines Science and Style with New Barbie STEAM Kits

This collection inspires kids to be anything — just like Barbie.

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Disney Consumer Products Debuts ‘The Mandalorian & Grogu’ Toys Ahead of Toy Fair

The company kicked off its Star Wars Most Wanted campaign and previewed new Grogu toys.

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Kayou Makes Toy Fair Debut

New Disney Titles Join the Luna StoryTime Projector Catalog

Springbok Puzzles to Debut Licensed Puzzles and a Reimagined Brand Direction at Toy Fair

Ultra Pro Entertainment Shares Newest Addition to Pokémon Trainer Line

Stern Pinball Launches Pokémon Cabinet

Hasbro Assembles More Heroes for Its Marvel Legends Series

Spin Master Adds Vehicles, Bedtime Playsets to Ms. Rachel Line

McFarlane Toys Expands PlayStation Collectibles Line, Acquires QMx Brand

Moose Toys Partners with Salish Matter for Creator-Led Toy Line

Monogram International Brings Fandom Faves to Toy Fair

Basic Fun! Reveals World of LPS Collection, Like Nastya Collab

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