February 5, 2026

Voting Opens for The Pop Insider’s Collectors’ Choice Awards

 

Our sister publication opens voting for its first-ever awards program.

 

Cast your votes now!

2026 Pulse of Play Awards Finalists Revealed!

 

Stay tuned for the winners, coming later today!

 

See the finalists...

 
 

What Toy Pros Clicked Most: The Toy Book’s Top 10 Stories and Products for January 2026

 

From major retail moves and leadership shifts to pop culture crossovers and licensing plays, these are the stories Toy Book readers couldn’t stop reading.

 

Read more...

Toys “R” Us Canada Enters Restructuring Process Under CCAA

 

The troubled Canadian retailer has opened a restructuring website.

 

Read more...

Smart Toys and Games Acquires Recent Toys

 

A selection of brain-boosting puzzles is joining the Smart Toys and Games portfolio.

 

Read more...

YuMe Introduces Smart Machine

 

The LEGO Group Partners with Bindi Irwin to Launch Animal-Themed Creativity Workshops Supporting Girls’ Empowerment

 

Josh D’Amaro Named Next CEO of The Walt Disney Company

 

Kayou Reveals ‘My Little Pony’ Sweepstakes, New Cards

 

Madame Alexander Displays Dynasty of Dolls at Spielwarenmesse

 

WoodMee Expands Modular Building System Through Kickstarter Launch

Luki Lab Levels Up

 

The growing company expands its portfolio and builds momentum, speeding across specialty retail and beyond.

 

Read more...

Raising the Bar: Keeping Kids’ Data Safe in the Age of Smart Toys

 

It’s all fun and games until someone ends up in a lawsuit.

 

Read more...

FIT and X Tracks to Host Licensing Summit

 

The event explores how IP drives growth across toys, gaming, anime, beauty, and consumer products.

 

Read more...

Cloudco Entertainment Expands Care Bears Toy Line Through New Global Collaborations

 

New partnerships introduce plush, interactive play, collectibles, and more.

 

Read more...

LEGO to Launch ‘KPop Demon Hunters’ Building Sets

 

HUNTR/X and LEGO fans can build new adventures this summer.

 

Read more...

Hasbro Signs Licensing Deal for Voltron Live-Action Movie Toys

 

Action figures, toys, and more return to the toy aisle in anticipation of the feature film.

 

Read more...

Hasbro Partners with Legendary Entertainment for Street Fighter Line

 

Mattel Reveals New ‘Masters of the Universe’ Action Figures

 

The ‘Invincible’ Universe Expands with 18 Licensing Partners

 

Sirius Rolls out ‘Baldur’s Gate 3’ Tabletop Dice Sets

 

EXG Pro Secures Licenses for Universal’s Cinematic Classics

 

Super7 Takes Flight with International Sesame Street Figures

 

Handstand Kitchen Expands Bluey Collection with New Cooking and Baking Sets

 

Princess Jasmine Joins American Girl’s Disney Princess Line

 

Spin Master Partners with Universal for New Horror Trading Card Game

SUBSCRIBE NOW

The Toy Book Toy Report® is a registered trademark of Adventure Media Events, LLC.  It is published by

Adventure Media and Events, LLC,

307 Seventh Avenue, Room 501, New York, NY 10001.

 

Closing is Wednesday at noon EST of the same week's edition.

 

If you would like to submit news to the Toy Book Toy Report®, please email James Zahn: james@toybook.com. 

If you would like to advertise in the Toy Book Toy Report®, please email Jackie Breyer: jackie@toybook.com.

 

If you would like to make a change to your subscription to the Toy Report®, please email subscribe@adventurepub.com.

 

Advertising Terms & Conditions

 

Terms of Use

InstagramLinkedInX