January 29, 2026

Introducing The Toy Book’s 2026 International Issue

In this issue, we spin the globe for new innovation and some “Monster” mayhem!

2026 Pulse of Play Awards Finalists Revealed!

It's time to show the world who’s making noise in toys, games, licensing, and everything that fuels the business of play.

See the finalists...

Marching into the Future of Play

International Toy Fair Season Hails a New Era of Innovation and Fun

Read the latest commentary...

Spielwarenmesse Announces 2026 ToyAward Winners

Tonies, iDventure, and more are among companies recognized for innovation, play value, and sustainability.

Read more...

International Toy Board Launches at Spielwarenmesse

The non-profit organization supports collaboration, visibility, and the sharing of insights across the global toy and games industry.

Read more...

Toys “R” Us Canada Collapsing as Global Business Thrives

The Canadian retailer is in major trouble…

Read more...

PMI Appoints Nicolas Lev as Chief Commercial Officer

Mattel Honors Dr. Opal Lee with New Barbie Doll

Simba Dickie Group Acquires Majority Stake in Sunny Days Entertainment

He-Man Heads Back to Eternia in New Trailer

Epic Story Toys to Debut New IPs and Toy Lines at Spielwarenmesse

Funrise Launches Powershots Brand at Spielwarenmesse

Nintendo Highlights Switch 2 Game Launches, Experiential Events, and New Multiplayer Content

75 Years of Spielwarenmesse Magic

Innovation, Networking, and Celebration in Nuremberg

Read more...

Monster Jam: Big Trucks. Bigger Takeover.

The Greatest Show on Dirt Roars Toward Becoming a Billion-Dollar International Lifestyle Brand

Read more...

Thomas & Friends Pulls Into the Station for A New Era

Mattel reintroduces Thomas the Tank Engine with a modernized design rooted in classic train culture.

Read more...

Hasbro Goes Golden with ‘KPop Demon Hunters’ Merch

Each product captures the music and magic from the Netflix film.

Read more...

Mattel Steals the Show with New ‘KPop Demon Hunters’ Toy Line

The toys and games will roll into retail this fall.

Read more...

Moose Toys to Serve as ‘BeddyByes’ Global Master Toy Partner

Spin Master Inks Distribution Deal for Skifidol Italian Brainrot

Randy’s Donuts Names IMG Licensing as Global Licensing Agent

Tonies Partners Up with The Pokémon Company International for Upcoming Pokémon Collection

Tokyopop’s Latest Mission Features ‘Spy X Family’ Merch

The Puppet Company Expands Natural History Museum Dinosaur Plush Range

DeAPlaneta Entertainment Previews 2026 Slate at Spielwarenmesse

Mattel Brick Shop Expands with Three New Collabs

SUBSCRIBE NOW

The Toy Book Toy Report® is a registered trademark of Adventure Media Events, LLC. It is published by

Adventure Media and Events, LLC,

307 Seventh Avenue, Room 501, New York, NY 10001.

Closing is Wednesday at noon EST of the same week's edition.

If you would like to submit news to the Toy Book Toy Report®, please email James Zahn: james@toybook.com.

If you would like to advertise in the Toy Book Toy Report®, please email Jackie Breyer: jackie@toybook.com.

If you would like to make a change to your subscription to the Toy Report®, please email subscribe@adventurepub.com.

Advertising Terms & Conditions