December 4, 2025

LAST CALL: Submit for The BIG Toy Book to show your products in our biggest issue of the year!

The deadline has been extended through December 10, but if you're not in, you're out!

Don't delay, submit today!

November’s Greatest Hits: The Toy Book Top 10

A fast-moving month delivered fresh launches, bold partnerships, and cultural crossovers that had readers — and retailers — paying close attention.

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From Plastic to Paper: The LEGO Group Incorporates Eco-Friendly Packaging

The company makes significant shifts with paper-based materials.

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Astra Opens Registration for 2026 Marketplace & Academy in Milwaukee

The four-day event brings specialty toy retailers, manufacturers, and industry partners together for education, networking, and product discovery.

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Playmobil Partners with DFL for Largest Licensing Deal in Brand’s History

The collaboration introduces 198 Bundesliga player figures to the lineup next year.

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MGA Entertainment Unveils New Bratz Collectible Series

Pudgy Penguins Expands Licensing and Collaboration Reach

Grade10 Fest Showcases World’s Largest PSA 10 Pikachu Wall in Hong Kong

ZAG Develops Carmen Jorda-Inspired Animated Franchise

Dr. Seuss Enterprises and WildBrain CPLG Expand Global Licensing

‘Hello Neighbor’ Levels up Licensing with New Global Partnerships

Analog Game Studios Launches Schooled Board Game

Burger King Makes Waves with ‘The SpongeBob Movie’ Menu

‘Dog Man’ Heads to the U.K. with New Licensing Deals

New Licensed ‘2000 AD’ Merchandise Launches at Forbidden Planet

Harry Potter Heads to LEGOLAND Deutschland 

Flashback: The Major Toy Hits from 2001

These toys are a familiar blast from the past!

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Building & Exploring: 10 Toys That Encourage Creativity in Motion

Innovative block kits, dynamic magnetic builds, and small-but-mighty creative sets

come together to guide kids into a world of hands-on discovery.

LEGO CITY HELICOPTER,

FIRE TRUCK, & SUBMARINE REMIX

THE LEGO GROUP

Ages: 7+ | MSRP: $59.99

WISE BLOCK OFF-ROAD
STUNT RACER

ALPHA GROUP

Ages: 8+ | MSRP: $44.99

BLDR SQUISH TOUR VAN

JAZWARES

Ages: 8+ | MSRP: $59.99

SUPER MINI MARKET

KLUTZ

Ages: 8+ | MSRP: $12.99

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