November 27, 2025

Happy Thanksgiving from The Toy Book!

We're thankful for all of our loyal readers and wish you the best this holiday season!

Gobble gobble...

Don't Be a Turkey: Submit Your Products for The BIG Toy Book

Our biggest issue of the year launches at Toy Fair New York.

Submit now!

A Toyetic Earnings Season for Walmart, Target, as a Record-Breaking Black Friday Looms

It’s a tale of two retailers as the biggest shopping weeks of the year begin.

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Charity Navigator, Jazwares Cares, and Feed the Children Team Up to Deliver 25,000 Toys This Holiday

Every donation through Charity Navigator’s Giving Basket triggers a toy donation to children in need.

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Stephanie Pottick Launches ‘License Like a Pro’ Workshop

The attorney, business strategist, and Toy Book columnist walks participants through key licensing terms and negotiation fundamentals Dec. 6.

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McDonald’s Unleashes the Grinch in New Holiday Meal

The limited-time combo launches Dec. 2.

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Funko’s ‘KPop Demon Hunters’ Figures Hit Store Shelves

The highly-anticipated collection is now available.

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Hot Velvet Named 2026 ToyCocktail

The LEGO Group Joins F1 Academy as Multi-Year Partner

Circana: ‘Battlefield 6’ Tops U.S. Video Game Charts with Record-Breaking Release

Funko Taps Amazon Shipping to Support U.S. E-Commerce Deliveries

Circana Ranks Disguise as Top U.S. Costume Maker in 2025

CAA Brand Management to Acquire Beanstalk in Major Licensing Industry Deal

Cra-Z-Art Brings Raising Cane’s to GigaPets Line

The Op Games Spotlights Wu-Tang Clan in New Edition of Monopoly

CultureFly Expands Artist Series with Monster Mosh Figures

Super7 Adds Cobra Commander, Mara, Snake Eyes, and Arctic Scarlett to ReAction Line

Nintendo and The Sandbox Bring New Games and Holiday Fun This Week

CultureFly Expands Artist Series with Monster Mosh Figures

WiT Stories: The Changing Face of Fandom

Women lead market expansion as toy companies rethink how to reach a broader, more engaged audience.

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Pop Quiz with Wendy Smolen: Celebrations Issue Edition

Test your toy knowledge with our latest Pop Quiz!

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Festive Finds: Unwrap the Joy of the Season

From advent calendars to cuddly companions, these gifts bring cheer,

creativity, and cozy holiday fun for kids and collectors alike.

CREATE YOUR OWN

SNOW GLOBE

BLUE MARBLE

Ages: 6+ | MSRP: $19.99

HELLO KITTY AND FRIENDS

HOLIDAY ADVENT CALENDAR

JAZWARES

Ages: 6+ | MSRP: $39.99

CHRISTMAS IN CENTRAL PARK

1000 PIECE PUZZLE

GIBSON’S GAMES

Ages: 14+ | MSRP: $24.99

LLAMAS IN HOLIDAY PAJAMAS

MEMORY MATCH GAME

PROJECT GENIUS

Ages: 3+ | MSRP: $7.99

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