November 20, 2025

It's Time to Vote for the TOTY Awards!

Our commemorative "Celebrations" issue, created in collaboration with The Toy Association and The Toy Foundation, is out now.

Read our latest issue...

From the Editor: Racing into Awards Season: Part II

From TOTYs to TAGIEs — explore the stories behind this year’s biggest honors.

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In Memoriam: Julien Mayot, Co-Founder, Blue Orange Games

Julien’s legacy is one of joy, friendship, and creativity…

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John Furner Named President and CEO of Walmart, Inc.

Furner succeeds Doug McMillon as President and joins Walmart’s Board of Directors.

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Photo Finish: Hot Wheels Legends Tour Crowns 2025 Winner

A custom, rally-inspired Fiat from Poland will become a toy next year.

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USPS Operation Santa Returns for 2025

The program is partnering with Toys “R” Us to make helping hassle-free.

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PMI Kids’ World Goes Wild with ‘The Creature Cases’ First Toy Line

Monstrous Magic: Wizards of the Coast Reveal MTG x ‘Monster Hunter’

Robosen’s Megatron Auto-Converting Robot Rolls out to Retail

MGA Entertainment, Sloomoo Institute Launch Slime Life Café

KessCo Unveils One Piece: Dawn of Liberation Cooperative Board Game

Care Bears Celebrate World Kindness Day with Inaugural Care-A-Lot Awards

Goliath Becomes Exclusive European Business Partner for Crazy Aaron’s

Teddy Mountain to Launch Baby Einstein Plush Line Through New Global Partnership

Solobo Toys Launches Educational App

Talkin’ Toys: Ty Warner — Bouncing Into the Future

Nearly 30 years since the Beanie Babies Boom, Ty Inc. has another hit on its hands with the patented Beanie Bouncers. Ty Warner is on a mission to protect the innovation.

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Danny Go! and Just Play Are Dancing to the Toy Aisles

Learn about the upbeat energy of Danny Go! and how Just Play brings that fun to preschool toys.

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Adorable, Fashionable, and Adventurous: 16 Dolls for Playtime

From stylish playsets to dolls with personality,

these toys celebrate creativity, storytelling, and self-expression.

L.O.L. SURPRISE! EYE SPY SERIES

MGA ENTERTAINMENT

Ages: 4+ | MSRP: $5.49-27.99

WOOF & CO.

SUNNY DAYS ENTERTAINMENT

Ages: 3+ | MSRP: $29.98

SUITE SPACES

ALL-IN-ONE BEDROOM

GOLIATH

Ages: 6+ | MSRP: $19.99

PLAY-DOH BARBIE RUFFLES AND BOWS DESIGNER DOLL SET

HASBRO

Ages: 5+ | MSRP: $19.99

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