October 30, 2025

Submit NOW for The Toy Book's January and February Issues!

Welcome to The Toy Report!

It’s a big week in play, but our eyes are always on the future. This is your reminder that editorial submissions are open for two key issues:

The International Issue (with bonus distribution at Spielwarenmesse) — Deadline: Nov. 7
The BIG Toy Book 2026 Edition, debuting at Toy Fair New York — Deadline: Dec. 3

If you have great toys and games, we want to showcase them for the global toy industry. Please submit by the deadline so you won't miss out.

In the meantime, catch up on the week’s biggest stories below, and visit toybook.com later today for Q3 earnings from Spin Master and JAKKS Pacific so you stay on the #pulseofplay!

— James Zahn, Editor-in-Chief

Spiel Essen 2025 Scores a Record-Breaking Year

The event drew more than 220,000 visitors and 948 exhibitors, surpassing its 2019 record.

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The LEGO Group Gets Festive with LEGO Holiday Lane, Latest Building Sets

Two holiday pop-up events usher in the festive season.

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Jazwares Kicks off FIFA Partnership with New Plush Collection

Plush will hit the pitch in 2026.

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‘Wicked’ Licensing Program Expands with Build-A-Bear, Mattel Creations Products

New ‘Wicked’ plush and collectibles join the pink-and-green program.

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U.S.-China ‘Framework’ Deal Could Ease Tension, Prevent 130% Tariffs on Toys

GameStop ‘Ends’ the Console Wars, White House Levels Up with AI Meme

Ty Announces Beanie Bouncers Patent

‘Borderlands 4’ Sales Surge and New Adventures From Bluey, Firefox, Roblox, and Nintendo

There’s Room to Play: Goliath Launches Suite Spaces Collection

Pop Mart to Make Its Macy’s Thanksgiving Parade Debut

From Mushroom Kingdom to Manhattan: Mario Joins Macy’s Thanksgiving Day Parade

Hot Wheels and Daniel Arsham Reveal Limited-Edition Porsche 911 RSA Model

Loog Guitars Shreds Sanrio Sounds with Hello Kitty Guitars

The LEGO Group Strikes Gold with ‘The Goonies’ Building Set

Hasbro CEO Chris Cocks on Growth, Games, and the Holiday Outlook

From Monopoly Go! to Magic: The Gathering, Hasbro’s game plan is paying off. CEO Chris Cocks talks about fan growth, $20 toys, and what’s next for the company.

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