November 6, 2025

Don’t Miss Out: Submit Products for Our Spielwarenmesse and Toy Fair Issues

Today!

Welcome to The Toy Report!

It’s another big week as the tariff showdown unfolds in the Supreme Court and Q3 earnings season winds down. Looking ahead, our team at Adventure Media & Events is currently in production on our January and February issues. If you have exceptional toys and games, we would like to showcase them to the global toy industry. Please submit by the deadline to avoid missing out — the clock is ticking.

• The International Issue (Spielwarenmesse) — Extended Deadline: Nov. 14. Please note, this deadline is final.

• Submit products now!

• The BIG Toy Book (Toy Fair New York) — Deadline: Dec. 3

•  Submit products now!

I look forward to seeing many of you at ChiTAG and the TAGIE Awards this weekend. In the meantime, catch up on the week’s biggest stories below, and visit toybook.com later today for Funko’s Q3 earnings after the market close and stay on the #pulseofplay!

— James Zahn, Editor-in-Chief

October’s Greatest Hits: The Toy Book Top 10

Toys went retro, fandoms went wild, and the toy biz kept rolling with everything from Bratz teaming up with Hello Kitty to Hot Wheels burning rubber on the Formula 1 grid.

Read more...

The Toy Association Provides Tips for Safe Seasonal Shopping

Toy Safety Awareness Month encourages gift-givers to play it safe all year long.

Read more...

Playmobil and WWE Tag-Team on Licensed Action Figure Collection

The line features WWE Superstars like Hulk Hogan, Roman Reigns, and Rhea Ripley.

Read more...

Books-A-Million Names ‘Dungeon Crawler Carl’ as First-Ever Book of the Year

The title tops Books-A-Million's Top 100ish Gifts List.

Read more...

Circana: U.S. Toy Industry Returns to Growth Ahead of Holiday Season

JAKKS Pacific Renews Global Sonic the Hedgehog Toy Partnership with SEGA of America

Tariffs Trump Spin Master Q3 Earnings as Toy Sales Slow, Digital Games Show Strength

Lakeshore Learning Unveils Reimagined Store Design

Iconic Worlds Collide This Week in Video Games

Schleich Brings Eldrador Play World to the American Dream Mall

Relatable Channels ‘Morbid’ Podcast in New Tarot Deck

Garbage Pail Kids Go 3D with First Bobblehead Collection

Pringles’ New Mystery Boxes Bring Flavors and Collectibles

Tatro Toys Makes a Comeback Post-COVID Shutdown

Hot Wheels Legends Tour Names 26 Regional Finalists Ahead of Global Grand Finale

Super7 Unveils The White Stripes Elephant-Era ReAction Figures

Catawiki Reveals Auction for Barbie-Themed Football Table

Toys “R” Us, Movie Monsters, and the Mystery of the Predator’s Bone Collection

Former Toys “R” Us and Mezco exec Mike Drake spins a tale of Stan Winston and the untold secrets of the tiny skulls around a Predator’s neck.

Read more...

Cute, Cuddly, and Collectible: 18 Plush to Stock

From classic characters to quirky newcomers,

plush toys remain a favorite for kids and collectors alike.

FISHER-PRICE BARNEY’S WORLD SENSORY BARNEY

MATTEL

Ages: 2+ | MSRP: $19.43

CARE BEARS COZY PLUSH ASSORTMENT

BASIC FUN!

Ages: 4+ | MSRP: $15.99

NANO-MALS INTERACTIVE PETS

HASBRO

Ages: 5+ | MSRP: $19.99

GUND ANIMATED PEEKI THE PUPPY

SPIN MASTER

Ages: 0+ | MSRP: $44.99

SUBSCRIBE NOW

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If you would like to submit news to the Toy Book Toy Report®, please email James Zahn: james@toybook.com. 

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