May 15, 2025

Catch The Toy Book Team at Licensing Expo and ABC Kids Expo!

 

We're heading to Las Vegas for a big week and the debut of The Licensing & Entertainment (+Baby!) Issue! Stop by Booth No. F106 at Licensing Expo to see us.

 

Trade Truce: U.S. and China Roll Back Tariffs for 90 Days

 

Tariffs on toys from China drop to 30%, but that's still not good enough.

 

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Moose Toys Reveals Adult Collectibles Line, Fandrop

 

The high-end collectible line features scenes from Star Wars and Marvel.

 

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Hot Wheels Debuts Speed Snap Track System

 

The iconic Orange Track gets an overhaul.

 

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Jazwares Revives Its Squishmallows Happy Meal Promotion

 

Participating McDonald’s will include Squishmallows collectibles with every meal.

 

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The National Bobblehead Hall of Fame Unveils Pope Leo XIV Bobblehead

 

The pontiff joins the shelf as a new collectible.

 

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The LEGO Group To Open Regional Distribution Center in Virginia

 

Crowds Roar: Spin Master Reveals Star-Studded Voice Cast for PAW Patrol: A Dino Movie

 

From Digital to Dragons: Nintendo Adds Fantasy Games for Upcoming Console

 

Zigazoo Observes Second Annual Social Media Wellness Month

 

Lights, Camera, CoComelon: CoComelon: The Movie Hits Theaters in 2027

 

Funko Hits Pause on 2025 Outlook as Tariff Tensions Cloud Q1 Earnings

 

Subway Surfers Celebrates 13th Anniversary with Special Event

MAGNA-TILES Partners with Beanstalk and Collaborates with the Museum of Discovery and Science

 

Big moves for the original magnetic tile brand.

 

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Just Play Gains Ogre Status with Universal Licensing Deal

 

Prepare for lots of Shrek toys next year.

 

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Relatable Unveils Licensed Launches Before Licensing Expo

 

Pop-Tarts and other brands join the portfolio.

 

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WildBrain Enlists 'Berry Besties' for Strawberry Shortcake Campaign

 

The program features tons of Strawberry Shortcake merchandise.

 

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Licensing Horrors: Striker Entertainment Enters Licensing Agreement for Jason Universe

 

From Screenings to Licensing: Sony Pictures Consumer Products Presents New Content at Licensing Expo

 

Minecraft Franchise Pixelates on an International Scale

 

WildBrain Expands Teletubbies Brand Ahead of Licensing Expo

 

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