Welcome to The Toy Report, where it’s a busy week across the toy and pop culture worlds! 🎉
Submissions are now open for The Toy Book’s January International Issue (with bonus distribution at Spielwarenmesse) and February’s BIG Toy Book 2026 Edition, debuting at Toy Fair New York.
We’ve also extended the final deadline for The Pulse of Play Awards to Oct. 15, giving you a little extra time to submit your best nominations!
Meanwhile, our sister publication, The Pop Insider, just opened nominations for the first-ever Collectors’ Choice Awards, which recognize the best in fandom and collectibles.
Members of The Toy Book and The Pop Insider teams are on the ground this week at Brand Licensing Europe and New York Comic Con, where you can visit The Pop Insider at Booth No. 1829 to say hi, see what’s new, and pick up Holiday Gift Guides from both The Pop Insider and The Toy Insider!
In the meantime, check out the biggest stories of the week and stay on the #pulseofplay.
— James Zahn, Editor-in-Chief