September 18, 2025

The 2025 LA Fall Toy Preview Issue is Here!

It's a double-sized issue with a preview of new toys and games for 2026.

Read the new issue today!

Early Bird Entries Extended to tomorrow! 2026 Pulse of Play™ Awards

After a breakout debut, The Toy Book’s Pulse of Play Awards return for a second round — and it’s time to show the world who’s making noise in toys, games, and everything that powers the business of play. 

Submit by EOD tomorrow for early bird rates!

The Toy Insider Unveils 20th Annual Holiday Gift Guide

The Toy Book's sister publication delivers more picks, and more value, than ever.

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Toys “R” Us Ushers in the Holiday Season with New Stores and Worldwide Activations

In the U.S., 10 new flagship stores and 20 seasonal shops are set to open this fall.

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American Girl Reveals Its 2026 Girl of the Year Doll

Raquel Reyes is a descendant of the iconic Samantha Parkington.

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Rudderless' Everest Toys Placed into Receivership in Canada

The toy and game distributor has collapsed.

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ZURU Acquires Tytan Toys to Expand Construction Portfolio

The acquisition strengthens ZURU’s presence in the construction category.

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Women in Toys Celebrates 2025 Wonder Women Award Winners

Honorees were recognized during the LA Fall Toy Previews.

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Hasbro Welcomes Back Billy Lagor as President of Toys & Board Games

Calico Critters Marks 40th Anniversary with Global Celebrations and Collectible Sets

Halloween & Costume Association Marks 20 Years as Industry Voice

Toy Business Forum 2026 Spotlights AI, Retail, and Global Toy Trends

Skibidi Toilet Licensing Expands with Slate of New Partners

Playmates Toys Announces Dungeon Crawler Carl Collectibles

Barbie Celebrates Dr. Ellen Ochoa in Inspiring Women Series

Nebulous Stars Hooks Up with Rainbow Loom for Cosmic DIY Kits

Gabby’s Dollhouse Takes Center Stage

From a theatrical debut to a nationwide tour, new toys, and a video game launch, Gabby’s Dollhouse is expanding beyond the screen with its biggest year yet.

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ASTRA’s Insights: The Final Lap of the Year

As 2025’s trade show season winds down, ASTRA is already building toward a bigger, brighter 2026.

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Looking Ahead: A Preview of 2026 Toys

From collectibles to playsets, brands are rolling out fresh launches that highlight the year’s biggest trends.

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YuMe Minis

Japanese Take-Out Capsules

YUME

Ages: 3+ | MSRP: $3.99

Fuggler Stationery Collection

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Ages: 8+ | MSRP: $2-8

Care Bears x Stranger Things

Collab Collection

BASIC FUN!

Ages: 4+ | MSRP: $3.99-24.99

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