August 21, 2025

Early Bird Entries Extended! 2026 Pulse of Play™ Awards

After a breakout debut, The Toy Book’s Pulse of Play Awards return for a second round — and it’s time to show the world who’s making noise in toys, games, and everything that powers the business of play. Submit by Sept. 19 for early bird rates!

Nominate today!

Playmobil, Mattel Prep Barbie Line for 2026

The collection combines Barbie’s storytelling with Playmobil’s play experiences.

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Entertainment XTracks Sets Stage for Licensing Summit at LA Fall Previews

Execs from Hasbro, Tetris, The Toy Association, and The Toy Book lead a must-attend event at The Toy Building in El Segundo.

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The CPSC Issues Safety Warning About Fake Labubu Plush Dolls

Fake Labubu products pose a serious risk of choking and death.

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LEGO Study Finds Gender Bias Starts Early for Canadian Kids

Societal perceptions shape girls’ confidence in building skills.

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Gabby’s Dollhouse Joins CAMP’s Immersive Experience

Kirby Soars to the Finish Line in Nintendo’s Kirby Air Riders

Pokémon World Championships Deliver Battles and Big Reveals

Nintendo Launches EA Sports Madden NFL 26 Ahead of Football Season

McDonald’s to Add TinyTAN Treats to Happy Meals This Fall

Kids India 2025 Prepares for Return to Mumbai This Fall

Flashback: 5 Action Figures and Games from 1987

A look at two popular toy categories from the 1987 archives.

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Driven to Play: 10 Vehicle Toys with a Need for Speed

Kids can race and ride with this collection of car-themed toys.

HOT WHEELS MONSTER TRUCKS TIGER SHARK CLIMBER R/C VEHICLE

MATTEL

Ages: 5+ | MSRP: $49.99

PLAYMOBIL STARTER PACK

SPACE MISSION

PLAYMOBIL

Ages: 4+ | MSRP: $22.99

M.A.S.K.

THE LOYAL SUBJECTS

Ages: 8+ | MSRP: $64.99-129.99

TONKA NEXT GEN

MIGHTY DUMP TRUCK

BASIC FUN!

Ages: 3+ | MSRP: $29.99

Surge Brands Expands Mister Softee with Licensing Partners

Beauty, apparel, toys, pets, and more extend the nostalgia of the ice cream truck brand.

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Warner Bros. Discovery Global Consumer Products Previews Brand Licensing Europe Plans

Universal Products and Experiences Reveals Global Franchise Lineup at BLE 2025

Mattel Partners with Gambit Gaming for Masters of the Universe Digital Card Game

Kartoon Studios Expands Stan Lee’s Legacy with High-Value Partnerships

Licensing International and IAAPA Unite the Licensing and Attractions Industries

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