August 14, 2025

Entries Now Open: 2026 Pulse of Play™ Awards

After a breakout debut, The Toy Book’s Pulse of Play Awards return for a second round — and it’s time to show the world who’s making noise in toys, games, and everything that powers the business of play.

Nominate today!

Funko Taps Former Netflix, Disney Exec Josh Simon as CEO

The former Netflix Consumer Products head will lead Funko into its next phase of growth.

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MGA Entertainment Launches Slime Life

Despite looking delicious, these compounds are not edible.

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The Loyal Subjects Enters Distribution Partnership with TOY CITY

The company will distribute products across North America.

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CultureFly to Launch Global Merchandise Program for Dandy’s World

Quick Pulse: Zigazoo's White House Win; New Hires at Eolo, Relatable

Licensing International Releases 2025 Global Industry Study

Noodoll Expands Ricetown Brand with New Plush Collection

The LEGO Group, Nike Build on Partnership With New Sets

Mattel and Outright Games Are Not Horsing Around, Barbie Horse Trails Coming This Fall

Backstory: ThunderCats Hooo!

Four Decades of Power, Plastic, and Pop Culture

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Raising the Bar: Limiting Legal Liability for Your Toy Company

What You Need to Know About Safety

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ASTRA: Action Packed, Purpose Driven

ASTRA members unite to make a difference.

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POP MART to Open First Minnesota Store at Mall of America

Labubu and the gang arrive at MOA this fall.

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Circana: Global Toy Sales Jump 7% in First Half of 2025

Get Ready for NETS: North East Toy & Gift Show Returns in September

Rep Groups Launch Las Vegas Toy Market for March 2026

The Entertainer to Transfer Ownership to Employee Trust

15 Toys to Activate Battle Mode

Take action to new heights, inside and out.

LEGO MARVEL FANTASTIC FOUR VS. GALACTUS CONSTRUCTION FIGURE

THE LEGO GROUP

Ages: 9+ | MSRP: $59.99

MRBEAST LAB HYBRIDS

MOOSE TOYS

Ages: 5+ | MSRP: $$9.99-34.99

UFC PUNCHING BAG CAPSULE

PMI KIDS’ WORLD

Ages: 8+ | MSRP: $9.99

ROXY DOLLS

JAKKS PACIFIC

Ages: 4+ | MSRP: $19.99

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