July 31, 2025

Entries Now Open: 2026 Pulse of Play™ Awards

After a breakout debut, The Toy Book’s Pulse of Play Awards return for a second round — and it’s time to show the world who’s making noise in toys, games, and everything that powers the business of play.

Nominate today!

The Toy Book’s Action & Adventure Issue Is Here!

North America’s official B2B toy magazine is back with an action-packed issue filled with the hottest new toys and games hitting shelves this season.

Read the new issue today!

It’s Like That … And That’s The Way It Is

But in this toy story, the future is still unwritten.

Read the latest commentary...

EXCLUSIVE: Mattel Creations Unveils Designer Disney Princess Dolls

Belle, Ariel, and Tiana have new looks.

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JAKKS Pacific Reports Q2 Sales Drop Citing Tariff Impact, High Import Costs

While U.S. sales fell, international sales experienced a huge jump in the second quarter.

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Moose Toys, MrBeast Launch New Animated Shorts This October

MrBeast Lab: The Descent is inspired by Moose Toys’ MrBeast Lab toy line.

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Mattel, Hasbro Unite for Masters of the Universe x Transformers Collaboration

The crossover brings two new action figures to the toy market.

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ESCP and WRAP Partner to Advance Global Ethical Manufacturing Standards

Little Tikes’ Playsets Bake Skill-Building into Playtime

Nickelodeon Channels Beloved Cartoons in SDCC Exclusives

JAKKS Pacific Reveals New Toy and Collectibles at SDCC

Hasbro Unveils New Products at SDCC

Nintendo Shares Latest Party and Friendship Games in Nintendo Download

Nacelle Unveils Two New Waves of Star Trek Figures at SDCC

Factory Entertainment Announces Action Figure Line

Jada Toys Reveals New Invincible Collectibles at SDCC

Peanuts, Kidz Toyz Band Together For Musical Instrument Line

Miniso Opens Store in Warsaw

Little Live Pets: Building Bonds Through Play

Moose Toys’ Little Live Pets Celebrate a Decade of Innovation.

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Undead on Arrival: Inside MGA Entertainment’s Ninjombie Invasion

A bold new action brand slashes and slimes its way into toy departments this fall…

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Toys & Games: The Unsustainable Squeeze

Why Our Industry Must Embrace Strategic Pricing

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Creative Corner: 21 New Craft Kits to Stock & Share

Embrace creativity with these new products.

LITTLE TIKES CREATIVE CHEFS

PIZZA KIT

LITTLE TIKES

Ages: 3+ | MSRP: $24.99

SOFTEE DOUGH

FANCY TEA PARTY SET

CRA-Z-ART

Ages: 3+ | MSRP: $5

4D BUILD POKÉMON

SPIN MASTER

Ages: 12+ | MSRP: $19.99

LEGO MINECRAFT WOODLAND MANSION FIGHTING RING

THE LEGO GROUP

Ages: 10+ | MSRP: $49.99

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