July 17, 2025

Entries Now Open: 2026 Pulse of Play™ Awards

After a breakout debut, The Toy Book’s Pulse of Play Awards return for a second round — and it’s time to show the world who’s making noise in toys, games, and everything that powers the business of play.

Nominate today!

Shimmering Shapes: Connetix Reveals Glitter Tiles in Two New Packs

New tiles appear in the 48 Piece Castle Glitter Pack and the 56 Piece Glitter Unicorn Pack.

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TOMY Unleashes Dōteki: A New Line of Battle Toys Where Kids Drive the Action

The brand blends kinetic gameplay, elemental factions, and customizable arenas into a high-stakes experience.

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The LEGO Group’s Transformers Line Expands with Soundwave Model Set

The LEGO Icons Transformers line expands with the Decepticon Soundwave.

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Tonies Introduces New Ms. Rachel Tonie to Its Screen-Free Catalog

Kids can listen to 24 songs and stories featuring the educator, Herbie, and Mr. Aron.

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Go Bananas: Moose Toys Acquires Bananagrams

Moose Toys is a $100M business and continues to develop in new ways.

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BBC Studios Appoints Dion Vlachos as SVP of Consumer Products, North America

Mattel, Paramount Consumer Products Reveal Toy Collection for Clueless 30th Anniversary

Clueless Is The Lastest Addtion to MGA Entertainment’s Bratz Portfolio

PUMA, Jazwares Collaborate, Create Squishmallows Sneakers

Relatable Teams Up with Sam and Colby for Hunt A Killer: The Haunting at Wicker Ridge

Circana Reports Video Game Sales for May, Including PC Revenues

C.O.W.-Boys of Moo Mesa Rides Again Through Nacelle Revival

Global Galactics Launches with Industry Powerhouses to Ignite Wonder in Kids’ Entertainment

Connetix Creates More Play Opportunities with New Building Sets

23 New Toys, Games, & Gifts for Tweens and Teens

The shelves will smell like tween spirit with these new products.

CEREAL O’CLOCK SLIME CHARMERS

CRAZY AARON’S

Ages: 3+ | MSRP: $12

ROBOTIC JELLYFISH NIGHTLIGHT KIT

THAMES & KOSMOS

Ages: 8+ | MSRP: $24.95

BAD HABBIT RABBITZ

INNOV8 CREATIVE ACADEMY

Ages: 6+ | MSRP: $11.94

LEGO BOTANICAL TAB NOTEBOOK

SANTOKI

Ages: 6+ | MSRP: $16.99

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