February 12, 2026

The Toy Book Reveals 2026 Pulse of Play Awards Winners

After a breakout debut, the Pulse of Play Awards program returns to show the world who’s making noise in toys, games, licensing, and everything that fuels the business of play.

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Vote for The Pop Insider's Licensing Program of the Year

Our sister publication The Pop Insider honors excellence in licensed merchandise in the world of pop culture.

Voting is open...

Hasbro’s Chris Cocks on AI, Tariffs, and “A Lifetime of Play”

Inside the strategy driving diversification, faster innovation, and a collector-powered future.

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Toysmith Unveils Brand Reset and Expanded Product Strategy at New York Toy Fair 2026

The company debuts a refreshed identity, updated assortments, and a hands-on booth experience.

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The Pokémon Company International Celebrates 30th Anniversary with ‘What’s Your Favorite?’ Campaign

The campaign recognizes the special bond between Trainers and their favorite Pokémon.

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Hot Wheels, Action Figures Carry Mattel Q4 Amid a Mixed Year

Hape and The Met Reveal Collection at Toy Fair

Manhattan Toy To Relaunch Iconic Groovy Girls Dolls at Toy Fair

Ultra Pro Entertainment Debuts Interactive Electronic Games at Toy Fair

Exploding Kittens Showcases New and Returning Games At Toy Fair

PlayMonster Gains Distribution Rights for Tales Card Game

Resurrection Games Reveals Brave & Bold DC Tabletop Game

Astra’s Insights: The Value of Being There

From global trends to face-to-face conversations, trade shows remain essential to growth in the toy industry.

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Pop Quiz with Wendy Smolen: International Edition

Test your Toy Fair knowledge with our latest Pop Quiz!

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Moose Toys Debuts CrunchLabs STEM Collection Ahead of Toy Fair

The collection will be on display at Booth No. 2065.

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Hasbro Named Global Master Toy Licensee for Harry Potter in Multi-Year Deal with Warner Bros. Discovery

Toys and games inspired by the franchise fly onto shelves next year.

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Mattel Secures Global Multi-Year Teenage Mutant Ninja Turtles License from Paramount

Products roll out next year and are tied to upcoming film releases.

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Jada Toys Scores Master Toy License for Sony Pictures’ ‘Goat’

The line will include collectibles and figures inspired by the film’s animal athletes.

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Super7 Names New License Partners Ahead of Toy Fair

Tonies Introduces Disney Cuddle Tonies Line

Lilo & Stitch’s Angel Stars in New Music, Merch, & More

Red Toolbox Pairs Up with KitchenAid for Licensing Partnership

Basic Fun! Unveils Dungeons & Dragons Toy Line

Upper Deck Marks Anniversary with Tiger Woods Buyback

Crazy Aaron’s and GennComm Expand Compound Innovation Through New Licensing Agreement

Warner Bros. Discovery Expands Looney Tunes Presence at Olympic Winter Games

Mattel and Nintendo Press Start on Fisher-Price Little People My Mario Collection

Mattel Brick Shop Expands Hot Wheels Line With Aston Martin Vantage GT3 Set

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