June 25, 2025

Join The Toy Insider's Sweet Suite 2025!

 

The Biggest Night of Play Returns! The Toy Book's consumer-facing sister brand, The Toy Insider, celebrates Sweet Suite's Sweet 16 in New York City next month, offering toy and game companies the ultimate opportunity to connect with top-tier press, influencers, and content creators. Join the party and showcase your hottest products in a high-energy setting that drives buzz, engagement, and holiday wish lists! A limited number of sponsorship opportunities are still available, including booths, photo stops, branding opportunities, swag box inclusion, and more. Reach out to Jackie Breyer, James Devin, or Kate Kenny to secure your space today!

Rise of the Playbots: Mattel, OpenAI Ink Deal to Power Toy Innovation

 

Mattel plugs into the Matrix with its first AI-enhanced product dropping this year.

 

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WTHRA Hits ‘Pause’ on ToyFest 2026 Amid Market Shifts

 

Organizers promise a refreshed experience in 2027 shaped by community input and new ideas.

 

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The LEGO Group Launches New Activities to Encourage Family Connection and Positive Digital Play

 

Three age-specific online activities are available on The LEGO Group’s Families website.

 

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Disney Consumer Products Takes First Steps with Fantastic Four Partnerships

 

Consumers can find themed merchandise across collectibles, apparel, and more.

 

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Nintendo Shares New Details on Donkey Kong Bananza

 

Mattel Gives Hoo-Rah to She-Ra with First-Ever Barbie Doll

 

Discover Squishmallows-Level Comfort with SquishPillow Launch

 

Fans Immerse Themselves at Netflix House

 

Magic: The Gathering Launches Secret Lair Drop, Nuestra Magia

 

POP MART Shows Support for Pride with New Collectibles and LA LGBT Center Partnership

 

Asmodee Acquires Zombicide IP from CMON

 

The Pokémon Co. Shares 2025 Pokémon World Championships Merchandise

 

SDCC: Hasbro Pulse Brings the Heat with Its Latest Wave of Star Wars Figures

 

Halloween & Costume Association Announces Submissions for 2025 Spooky Awards

 

A Retail Feeding Frenzy: JAWS at 50

 

Retailers can stock the shelves with new products featuring Amity Island’s underwater opponent.

 

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Celebrating Silly: Yo Gabba Gabba! Revives Licensing Program Following Apple TV+ Reboot

 

Jazwares will launch its initial collection of Yo Gabba Gabbaland!-inspired toys this fall.

 

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Ethical Supply Chain Program: Getting Ahead of Emerging Regulations

 

How Businesses Can Ensure Licensed Products Are Being Made Responsibly

 

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25 Toys and Games for the Playful Preschooler

The Top Toys for the Fun-Loving Preschooler

EXPLORE PRODUCTS

COASTAL CRAB

SANDBOX

SIMPLAY3

 

Ages: 3+ | MSRP: $59.99

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SOFTEE DOUGH

FANCY TEA PARTY SET

CRA-Z-ART

 

Ages: 3+ | MSRP: $5

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JOHN DEERE MINI FARM VEHICLES

SUNNY DAYS ENTERTAINMENT

 

Ages: 3+ | MSRP: $20

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OKLAHOMA JOE’S KIDS SMOKER SET

RED TOOLBOX

 

Ages: 3+ | MSRP: $79.99

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