| Hi Marketing Memo readers,
This is Caroline Bodan, Senior Account Executive here at Dance Media. I have worked in several facets of the industry, as a dancer, teacher, and retail manager prior to working with our Dance Media clients. I have learned so much about dance in these various roles and am passionate about using that knowledge to help our clients achieve their own marketing goals and continue to thrive as artistic organizations. With that, I am eager to share some seasonal promotions to bolster your presence to our audience at this opportune time.
Competition and convention season is right around the corner! Which means this is the prime time to target studio owners who are still making decisions for the upcoming competition season. Utilize our updated Competition and Convention Profiles to share your own unique messaging to new dance studio owners, who may not have been included in initial registration outreaches. Plus take advantage of our September back-to-school promotions including BOGO deals and unique discounts and offerings! Reach out to your sales rep today to learn more.
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Market + message to your target audience of dancers, students, teachers, studio owners, patrons and retailers through Dance Magazine, Dance Spirit, Pointe, Dance Teacher, and The Dance Edit.
DIGITAL + PRINT DISPLAY: November Dance Magazine - Materials Due 9/25 September Digital Offer: Receive a bonus Events Calendar listing and an ad in one of our weekly newsletters or The Dance Edit if you sign a contract for September digital advertising with Dance Media by the end of the month!
All digital and social campaign materials are due 5 business days prior to live date SUMMER STUDY 2023-2024:
The Summer Study Guide is open for submission! Deadline: October 18th.
COLLEGE GUIDE 2023-2024:
Spotlights are closed, but digital options are still available starting at only $520! Contact jroit@dancemedia.com for inclusion. DANCE ANNUAL DIRECTORY:
The 2023 Dance Annual Directory is still open for online only. Submit your listing here! |
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WORDS OF WISDOM “Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.” — Dharmesh Shah, CTO & Co-Founder, HubSpot |
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Did you know that Pointe's Instagram account has over 137K followers?
Take advantage of Pointe's social media audience through feed posts, story posts, or your very own Instagram Live event! Instagram Live events enable you to tell your story directly to our audience, with the video recording saved on Instagram for our audience to refer to for years to come. Ask us about best practices for advertising on Pointe's Instagram.
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| 12 Reasons to Use Instagram for Your Business
"Since its inception, Instagram has been a powerful marketing tool for businesses looking to expand their presence and product visibility. Because Instagram is a highly visual platform, it’s an excellent social media marketing tool for showcasing cool, innovative, interesting, and beautiful products and services." Learn more in this Business.com article. |
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SOCIAL MEDIA INSPIRATION
The latest fresh content engages Instagram users at the moment, and carries a big impact! Take advantage of Dance Media's powerful ~2M social followers in real time- Here's an example from Instagram:
This week is Eating Disorder Awareness Week. Today we spoke with Dawn Smith Theodore, LMFT, a therapist and author of @tutu_thin. Learn about her new Tutu Thin Podcast, as well as her insights on having a positive body image, dealing with perfectionism and more. |
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